EL PRODUCTO HOTELERO: Visto como un conjunto de atributos tangibles e intangibles

Abstract

This research paper was motivated by the necessity tourism has of offering a tourist product with client’s focus. In a first moment the tourist focus is analyzed as a group of attributes remarking in the service base and the complementary ones, subsequently a procedure to determine its strong and weak points is settled down which establish the following steps: Identification of the attributes, determine the importance, differentiation and the degree of presence of the attributes which characterize the product, determine the index-attitude towards the client’s hotel, to position the values of importance, differentiation and the degree of presence which has perceived of attributes in perceived main importance, differentiation and presence and value the strong and weak points of the product.